This is a short explainer animation, commissioned by The Telegraph. The concept behind the project was that each ball represented a small business, with the larger businesses being bigger balls (which are seen towards the end). Throughout the animation, you see the network of the balls growing until they are in their own habitats. The main habitat of business networks is then merged with bigger businesses, revealing Telegraph Business Connect to be the catalyst for this collision.
Directed and Animated by Aaron Wheeler.
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